Newsflash

Alliance Registry, a joint venture between Afilias and Go Daddy, combines the best in secure technology and marketing capabilities to revitalize the usTLD

Washington, DC, Tuesday, July 31 – GoDaddy.com, Inc. and Afilias USA, Inc., have teamed up to create The Domain Name Alliance Registry LLC ("Alliance Registry"), a joint venture seeking to assume stewardship of the usTLD, America’s sovereign space on the Internet. Yesterday, Alliance Registry submitted a proposal in response to the request for quotations issued by the U.S. Department of Commerce’s National Telecommunications and Information Administration (NTIA) for a registry operator for the usTLD.

"Today, the usTLD ranks 9th among the world’s country code domains, despite America’s leadership of the Internet and the most robust domain growth market in history. Now is the time to change usTLD leadership and put it on a growth track," said Roland LaPlante, Vice-President and Chief Marketing Officer for Afilias. Added Warren Adelman, Go Daddy’s President and Chief Operating Officer, "We believe Alliance Registry pools the strengths of its partners, Go Daddy and Afilias, to offer usTLD superior technology, enhanced marketing, and focused administration to improve this critical national resource."

 

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Strider Search Ranger or the War on Search Spam PDF Print E-mail

War on Search Spam: Shifting the Battleground by Following the Money Trail

Spammers use questionable search engine optimization (SEO) techniques to promote their spam links into top search results. In this paper, we focus on one prevalent type of spam – redirection spam – where one can identify spam pages by the third-party domains that these pages redirect traffic to. We propose a five-layer, double-funnel model for describing end-to-end redirection spam, present a methodology for analyzing the layers, and identify prominent domains on each layer using two sets of commercial keywords – one targeting spammers and the other targeting advertisers. The methodology and findings are useful for search engines to strengthen their ranking algorithms against spam, for legitimate website owners to locate and remove spam doorway pages, and for legitimate advertisers to identify unscrupulous syndicators who serve ads on spam pages.

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